First step towards building a Product Roadmap is to understand the Corporate Vision for the product. This helps in identifying areas of Differentiation and map Business Process so that the Product Scope can be defined. Once a product scope is available based on the market gaps, competitive offerings and cost, feature and functionality can be incorporated in a phased approach.

Well-defined Product Roadmap keeps Product Management, Marketing, Development allowing Sales to deliver consistent message to prospects and existing customers.

Corporate vision provides the initial direction for the identifying requirements however a comprehensive set of
requirements comes from additional resources such as prospects, business users, industry reports, and competing
solutions. The requirements gathering phase must provide detailed flow maps demonstrating efficiencies within business process and productivity.

Well-defined Requirements Specification provides focused direction for Product Management, Marketing and Development teams, which can help in reducing the overall development cycle.

While Product Management and Development teams are developing the solution, solution content can be designed using the Product Map and Requirements documents. Content is required for the corporate website, collaterals, solution presentation and training materials. Content is also required for building tool tips and detailed help pages for the solution.

Overall Time to Market is shorter when tool tips, detailed help, website, collaterals, presentation and training content are ready along with development efforts. This also gives a matured look to the offerings.